After the analysis of our work so far and the extent to which it is presented to the public and our users, we concluded that a lot more has been done than what we shared with the public through the media or our internal channels. Similar problems have most of the organizations in BiH so CARE International decided to give support for 7 organizations, and organized a three-day training ”Communication through social media”. The training was held from 1.10. to 3.10. 2019 in Hotel Termag on Jahorina, where our representative Adem Lisičić was one of the participants of the training.
On a three-day training, techniques and tools to achieve better visibility through digital media were processed. Social Media Marketing, Content Marketing, Storytelling, Facebook/Instagram, and Google of advertising. Also, the further steps about the optimization and improvement of the web pages of organizations, and plans for a common promotion were agreed.
Improving visibility and recognition with the users and donors
After the training, on which we got great guidance and learned to work with modern tools for the promotion, we will try to present all our activities to a wider audience by using tools for targeting audience and to make sure that the information gets to those who can be of greatest use.
Financial support for a workshop on “Communications through social media” in cooperation with the Agency Web Studio from Mostar gave a CARE International through the project “Promotion of social services through the strengthening of NGOs in BiH”, funded by the Government of the Czech Republic and the CARE Czech republic.
Through the project “Promotion of social services through the strengthening NGOs in BiH” selected organizations are supported: Amica Educa Tuzla, UG ”Nešto Više”, UG „Budućnost“ Modriča, UG „Otaharin“ Bijeljina, Sarajevski otvoreni centar, Udruženje oboljelih od cerebralne paralize i distrofije Goražde and UG „Duga“ Sarajevo.
The aim of the project “Promotion of social services through the strengthening of NGOs in BiH” is strengthening the capacity of 7 non-governmental organisations to improve access to social rights, protection and care of vulnerable categories in BiH.
